Voom Nutrition Launch ‘Great Tasting’ POW® Plant Range

Voom Nutrition Launch ‘Great Tasting’ POW® Plant Range

UK-Based Sports Energy brand VOOM Nutrition have broadened their range with their new POW® plant range of endurance energy bars. The oat-based energy bars have already won a Great Taste award and the judges described a “very delicious, full flavour with a pleasing bite and succulent chew.” Customer reviews of the bar are equally positive on both taste and function. 

The bars, which are entirely plant-based, come in three different flavours: Raspberry & Beetroot, Cacao & Beetroot and Rhubarb, Ginger & Beetroot.

VOOM Director Robin Higgens said

“We’re really excited about this product as we gradually expand our focussed range of products. As always we aimed for a really great tasting product but with a real purpose based upon science.”

More on Beetroot

The benefits of dietary nitrates in beetroot have been widely documented in sports science and physiology research over the past ten years. Numerous studies found endurance athletes showed improved performance after nitrate supplementation through improved arterial blood flow. Several products have looked to include these beneficial nitrates to offer a performance edge but usually in a liquid shot form.

VOOM paired organic beetroot with gluten-free oats, apple, grape and beetroot juice concentrates, coconut oil and natural flavour, to offer a versatile energy bar with both fast acting and slower release energy. It’s intended to top up energy on the go when you’re on the road or trails. Equally they are healthy snack bars which can be used in the days before a race to elevate dietary nitrate intake.

The health-conscious will be interested too as beetroot, and the dietary nitrates found in them, have been shown to have a positive effect on blood pressure. With one whole beet per bar it’s great to see a healthy snack bar.

VOOM In Retail

VOOM have continued to expand their base of retail partners, focusing on specialist outdoor retail including plenty of independent running shops. Mike from Run Forest Run Shop in Matlock was amongst the first retailers to try the POWR Plant range. Other retailers have commented too.

“I was surprised at how good they tasted as I wasn’t sure about the beetroot, but honestly they were sweet enough and easy to eat. I did a 1 hr interval session and had the bar before I went out. I recorded my glucose levels with a special device and they remained pretty stable, which I can only assume was as a result of eating the bar. I’ll definitely use them again!

These bars are a great addition to the VOOM range – the Pocket Rockets were already popular and I think these bars appeal to both the recreational runners, club runners and those wanting to push their performances and compete.”