The Swiss performance brand On is helping runners to unlock their true potential with technology-packed Shoreditch pop-up space.
Swiss performance brand On is inspiring runners in and around the capital to unlock their true potential
with the opening of the Performance Running Lab (see here) on 5th August 2021. Located at
Shoreditch’s Protein Studios, London, the pop-up space will be open to the public for three weeks
throughout August, offering expert individual running analysis, coaching and training feedback as well
as shoe fitting and model recommendations.
Featuring the innovative Magic Wall – first seen at the flagship New York City store – the pop-up
experience will showcase the On story and technology, as well as provide the opportunity for runners
to experience running on clouds with biomechanical running analysis using the brand’s innovative
OnScan technology. Group drills and strength and conditioning sessions will also be run by leading
coaches.
In the evenings, the Performance Running Lab will act as a starting and finishing point for group runs and play host to expert Q&A guest speaker events and further invitational events for clubs, crews and partners. The new iteration of the maximum cushioning shoe, the Cloudstratus, will also be launched and available to buy in the UK on 5th August, in time with the opening of the pop-up space.
OnScan
OnScan is the brand’s unique technology that guides runners to the perfect shoe match, and it will be present at the Performance Running Lab. The service is a seamless and fun experience that offers a
new, advanced and magical method of analysis to runners. Made up of the RunScan and SizeScan elements, 8 seconds of running and an advanced footscan offers smooth feedback and insight.
The RunScan technology offers runners valuable information about performance or injury rates for running styles to help them achieve their personal goal and to “Dream On”. It is also representative of the overall On Philosophy; bringing fun to the run by blending Swiss innovation with technology.
It’s a cutting-edge tech solution that brings educational moments of delight and surprise to runners. At the Performance Running Lab, On’s trained team of experts will guide runners through the RunScan experience.